The Story of Smartshake

Let’s go all the way back to 2008. On a bright Swedish morning, soon-to-be Smartshake founder Mikael Bergström grabbed a shaker, filled it with milk and protein powder, and went out to his car.

Already a busy man, he was used to being in a hurry, and some days just didn’t make time for anything more than a liquid breakfast. As he started to shake his cup while driving, the lid flew off and he found himself covered in protein slurry. Not the best way to start your day, but this story has a different ending.

Luckily for us, Mikael didn’t just clean up and continue his day. He started thinking. If this happened to him, it surely must have happened to many others. He imagined a new breed of leak-proof shakers made from high quality materials. Then he added revolutionary features like attachable storage compartments to end the messy business of mixing your drinks from a bunch of different little plastic bags. And that was when Smartshake was born. So, here’s to the old shaker with the crappy lid. Thanks for the inspiration!

Over 15 years of innovation

Since 2009, we have offered athletes and gym users a leak-proof, non-toxic way to carry and prepare protein powders and shakes.

Through constant research and innovation, our company and product range has now developed to answer the needs of anyone living an active lifestyle. Today, as well as a shaker cup, our users carry their Smartshake as a lunch box, water bottle, snack box, coffee cup or whatever they can think of. Smartshake has evolved from the gym to become a great lifestyle accessory for every occasion. The only limit is your imagination.

Now available in a wide range of models, sizes, and vibrant colors. Smartshake is your ideal companion throughout the day. Just keep it by your side, and it will make your life so much easier whether you’re working, training, exploring or relaxing. Smartshake is a natural fit with today’s booming Athleisure trend, but coming from a Swedish tradition of innovation and user-centric design ensures we will never be a fad. Now available in more than 90 countries, we have quickly become one of the world’s premier shaker brands. And our journey has just begun.

Smartshake a part of Smartgroup

Smartgroup Leading the way with innovation

Smartgroup was founded by Mikael Bergström in 2009. Today, Smartgroup is a family owned company, run together with over 1300 backers who believe in our future success. Under two brands, Smartshake and Herobility, Smartgroup has sold over 23 million products all over the world. Our core principles continue to be innovation, design and Swedish quality.

Smartgroup is represented in 90 different countries, with headquarters in Sweden and warehouses on three different continents:

- Västerås, Sweden
- Los Angeles, USA
- Ningbo, China

Mikael revolutionized the fitness industry when he started Smartshake in 2009, Today, Smartgroups goal is to do the exact same thing with Herobility, and make the world’s smartest, best and safest products for babies.


Herobility is a global company in the baby industry focusing on innovation, design and sustainability. The idea was born back in 2013, when founder and CEO Mikael Bergström was expecting his second son, and discovered that baby bottles all looked the same as they did 7 years before. Then, when he and his wife were expecting their daughter Alva, development really got underway. The goal was to give Alva the best possible products, that were safe, comfortable and easy to use. In February 2017, Herobility was officially launched, and quickly became a success!